Thomas was later promoted to position as president of Chanel US, a position he held for thirty-two years.
The suit asks that the French parent concern [Les Parfums Chanel] be ordered to cease manufacture and sale of all products bearing the name and restore to her the ownership and sole rights over the products, formulas and manufacturing process [on grounds of] 'inferior quality'.
The Wertheimers were cognizant of Chanel's far from exemplary social entanglements and conduct during the Nazi occupation.
The progress of legal proceedings would of necessity lead to revelations best kept from public scrutiny.
From her earliest days there, the number five had potent associations for her.
Her grounds for proprietary ownership were based on the claim that "Parfums Chanel" "is still the property of Jews" and had been legally "abandoned" by the owners.The first bottle produced in 1919, differed from the Chanel No. The original container had small, delicate, rounded shoulders and was sold only in Chanel boutiques to select clients.In 1924, when "Parfums Chanel" incorporated, the glass proved too thin to sustain shipping and distribution.The price point and container size were developed to appeal to a broader customer base.It represented an aspirational purchase, to appease the desire for a taste of exclusivity in those who found the cost of the larger bottle prohibitive.